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© 2013 SEBASTIEN TRIBIE
BLUE BUFFALO // PACKAGING
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Many of the pieces shown here were developed as concepts for an internal product re-branding campaign. Some of the best selling can- and bag-based pet foods went through several rounds of revisions.
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The Feline Vital Flavored Water concept was for a proposed product launch. The official Blue Buffalo Wellness illustration was utilized for the layout. All of the Blue Botanical promotions, however, ran in stores.
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As part of the campaign, I was also tasked with creating a working website test build to simplify the existing one. It featured a user friendly custom icon based interface, and original designs representing the natural quality of Blue's food products.
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![](https://static.wixstatic.com/media/257590_e27070735a297bc74c6735905d4eb12d.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/257590_e27070735a297bc74c6735905d4eb12d.jpg)
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